top of page


At the helm of NUSEUM-Lab, Dr. Jiyoung Kim, a founder and CEO, orchestrates the convergence of personalized nutrition platforms with digital healthcare and consumer technology industries. Her 'crazy ideas' for personalized nutrition are grounded in precision nutrient physiology & pharmacology, aiming to foster healthier lives.

As a former research professor at the Center for Food and Bioconvergence at Seoul National University, Dr. Kim has a storied academic journey. She earned her B.S. from Korea University in 2000, her Ph.D. from the University of Georgia in 2004, and completed her post-doctoral studies at the University of Wisconsin-Madison in 2006. Her multidisciplinary expertise spans physiology, pharmacology, toxicology, neuroscience, and food science, focusing on precision nutrient physiology & pharmacology for human health.

Dr. Kim's venture into NUSEUM-Lab was spurred by her vast expertise in nutrient physiology and pharmacology. Her solid foundation in scientific research, particularly related to food components and health, gives her a profound insight into the impact of dietary choices on various health conditions. This expertise is instrumental in crafting the tailored nutritional solutions that NUSEUM-Lab offers.

The inception of NUSEUM-Lab is a direct response to the gap she identified between advanced nutrient physiology & pharmacology science and the practical dietary choices consumers face. By harnessing scientific research, NUSEUM-Lab strives to bridge this divide, granting consumers access to products and information that bolster their health and wellness goals with evidence-based science.

The demand for what NUSEUM-Lab is creating stems from a growing consumer awareness and need for health-optimized food options, especially among those with particular health conditions. The uptick in lifestyle-related diseases and burgeoning interest in preventive healthcare highlight a public shift toward personalized, scientifically-supported nutritional solutions. Dr. Kim's domain expertise and keen understanding of market needs shape the potential trajectory of NUSEUM-Lab's contributions.

bottom of page